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HILLS DUMPLINGS

Handmade Dumpling Restaurant , Helsinki | Launched 2018
 
Conceived to bring a piece of Melbourne dining culture to Helsinki, one dumpling at a time.
 
Over my seven years of creative stewardship, Hills grew from a neighbourhood restaurant into one of the Nordics’ most recognised destinations for handmade dumplings. Built on quality food, a bold identity and the simple pleasure of eating together.
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CONTRIBUTION/S:
Business Development | Food Concept Development | Brand & Identity Design | Interior Design | Customer Experience Design | Creative Direction | Project Management

LOI LOI ROOFTOP

Rooftop Restaurant, Helsinki | Launched 2020
 
Created to fill a gap in Helsinki’s dining scene for a rooftop venue that could move seamlessly from casual dining and large-group gatherings to late-night drinks and events.
 
Loi Loi was brought to life with Finland’s first nano-distilling concept, integrating a working gin distillery directly into the venue to produce its own gin and bottled long drinks, bringing food, nightlife and production together under one roof.
 
The brand quickly grew beyond the restaurant itself, finding a natural home in catering, pop-ups and major music festivals across Helsinki.
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CONTRIBUTION/S:
Business Development | Food Concept Development | Brand & Identity Design | Spatial Planning | Customer Experience Design | Creative Direction | Project Management

KONEPAJA DISTILLING CO.

Gin Distillery , Helsinki | Launched 2020
 
Born from the idea that a distillery didn’t need to be big to have a big character. Konepaja Distilling Co. explored a new model for small-scale spirits production. Bringing distilling into the heart of hospitality and creating gin and bottled long drinks with a strong sense of place, identity and independence.
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CONTRIBUTION/S:
Brand & Identity Design | Creative Direction

EAST MARKET

Dining Hall Concept, Helsinki | Launched 2020
 
Created around the idea that great dining could feel both everyday and destination-worthy. East Market brought together independent food concepts, bold flavours and a shared social setting, creating a lively, approachable dining hall designed to feel local, flexible and full of character.
 
It also introduced Finland’s first Korean BBQ dining experience with integrated tabletop grilling, bringing a new kind of interactive dining to Helsinki.
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Food Concept Development | Brand & Identity Design | Interior Design | Customer Experience Design | Creative Direction | Project Management

HILLS KALLIO

Wine Bar, Helsinki | Launched 2022
 
Hills Kallio marked the next chapter in the Hills story, taking the brand into a new part of the city with a more refined food concept and relaxed wine bar setting.
 
The menu pushed the original idea further, becoming the fullest expression of Hills’ creative vision for handmade dumplings while keeping the warmth, energy and identity that made the brand distinctive.
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CONTRIBUTION/S:
Business Development | Food Concept Development | Brand & Identity Design | Spatial Planning | Customer Experience Design | Creative Direction | Project Management

PAULETTE

Neighbourhood Bistro, Helsinki | Launched 2020
 
Everything changed but the name.
 
Paulette was completely reimagined with a new interior, a new bistro food concept and a renewed sense of identity. The result was a small neighbourhood restaurant designed to feel warm, familiar and distinctly its own.
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CONTRIBUTION/S:
Business Development | Brand & Identity Design | Interior Design  | Project Management

HOT PIES

Australian Meat Pie Pop-up, Helsinki | Launched 2021
 
Built around nostalgia, community and a very good pie.
 
Hot Pies brought a taste of Australia to Helsinki through repeat pop-ups and bulk orders, finding an enthusiastic audience and turning a familiar comfort food into a shared ritual for a community far from home.
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CONTRIBUTION/S:
Food Concept Development | Brand & Identity Design

HILLS BURGER BAR

COVID-era Pop-up Burger Shop, Helsinki | Launched 2021
 
Born out of necessity during the COVID lockdowns, Hills Burgers was created quickly to keep as many of our team working as possible.
 
What began as a practical response to an uncertain moment evolved into a pop-up concept of its own, proving that sometimes the most enduring ideas come from simply finding a way forward.
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CONTRIBUTION/S:
Business Development | Food Concept Development | Brand & Identity Design | Project Management

THIRD PLACE

Restaurant , Helsinki | Launched 2025
 
A neighbourhood pasta, natural wine and vinyl listening bar built around handmade food, good music and an easy sense of belonging.
 
I developed the brand identity for Third Place, creating a visual language that reflected its relaxed personality and gave the concept a distinctive, recognisable presence across the restaurant and its communications.
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CONTRIBUTION/S:
Brand & Identity Design

GREENFINCH BAR & BISTRO

Restaurant & Distillery, Helsinki | Launched 2025
 
Created to bring more character to the ground floor of WeLand, Greenfinch was designed as an all-day neighbourhood bistro rather than a conventional office-building café.
 
The concept brought together coffee, bistro dining, after-work drinks, events and in-house distilling within one flexible destination, creating a venue that could serve both the building and the wider neighbourhood from morning through evening.
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CONTRIBUTION/S:
Brand & Identity Design | Spatial Planning | Project Management

BIRDWATCHER

Distiller , Helsinki | Launching 2026
 
​Created as the consumer-facing expression of Greenfinch Distilling, Birdwatcher was built around curiosity, observation and the quiet pleasure of noticing what others might miss.
 
I led the brand from positioning and naming through to identity, packaging and art direction, creating a Finnish gin brand that felt distinctive, contemporary and rooted in a strong sense of place.
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CONTRIBUTION/S:
Brand & Identity Design | Creative Direction

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